Have you tried the Spicy Guacamole Pringles? Or the Wicked Wings from Friday's? They are hot. And so are many new taste treats coming on the food market. Very hot and very much on purpose.
So the aging Baby Boomers can taste 'em. Seriously.
Read Sascha Pfeiffer's comprehensive article in the Boston Globe. Fascinating.
I began to lose my sense of smell -- and my sense of taste -- 15 years back. I was a bachelor back then and realized I was playing Russian roulette every time I opened my refrigerator. The sniff test just quit working.
Back to the spicy food issue. My view is -- it's a trick. We aren't actually tasting new spices. We are getting hurt by them. Care for another cayenne chocolate bar?
Pfeiffer sorta backs me up. "The tastes that penetrate the fog most clearly come from another group of flavors called sensory irritants. These hit the body not through taste or smell, but through the chemosensory system, which conveys sensations like touch, temperature, pain, and pressure."
More proof: "Eighty percent of the 2 million annual visitors to Fiery-Foods.com, a website for aficionados of chili peppers and barbecue sauce, are men 45 and older, according to Dave DeWitt, who runs the site and also publishes Fiery Foods and BBQ magazine."
Interestingly, the food gurus haven't quite figured out how to market these new foods because "food for old folks just doesn't work."
Here's the back story. As Boomers age, the spicy foods will set up predictable consequences. Call your financial planner. Buy stock in Mylanta, Tums and Gas-X.