Raise your hand if you already know whom you are going to vote for. Now look around. Ninety-six percent of your friends also have made up their minds.
So, in the next 80+ days the hundreds of millions about to be spent on political advertising is aimed at only four percent of Americans.
Let that sink in.
The terrible waste of money, time and resources aside – this means I’m not going to change your mind and you sure as hell are not going to change mine.
Not only that, I think the aforementioned four percent is lying.
Want a beer?